Our publications include in-depth interviews, analyses, and information about significant industry questions and trends. Our publications are subscription-based. If you are interested in subscribing or being added to the beta list, please send an email including your name, firm, and title to firstname.lastname@example.org. We will not share your information with third-parties.
Trend Monitor Library. Research and analysis of trends that have the potential to significantly change the industry's status quo. Current trends include:
- Click fraud. How big a concern is it? Could it really bring the industry down--or is it just a cost of doing business? What are the key events and indicators?
- Microsoft Search / AdCenter. Will Microsoft ever get its act together in search, or is it already DOA?
Thought Leaders. A series of in-depth interviews with industry executives, analysts, consultants, customers, and other experts. The interviews focus on the economic impact of major industry events and trends. Some recent examples are listed below.
- Ben Edelman: Harvard researcher and spyware and click fraud expert. Topics include spyware, click fraud, the size of both problems, Yahoo, Google, and porn ads. Date: April 7, 2006. This interview is available to non-subscribers here.
- Andrew Goodman: The founder and principal of Page Zero Media, a Toronto-based search engine marketing firm. Topics include current search spending trends, the changing emphasis on organic vs. paid search, keyword pricing, local search, click fraud, bad-click refund policies, Google, Yahoo, and the (poor) outlook for Microsoft AdCenter. Date: April 12, 2006.