Thank you for your interest in Cherry Hill Research. I hope that our site gives you a good sense of what we do. In this note, I would like to welcome you and provide some additional background about the firm and me.
In the last fifteen years, technology improvements and regulatory changes have vastly simplified one aspect of industry research: The collection and analysis of company-generated information. The Internet now provides instant, 24/7 access to financial filings, management presentations, press releases, and product descriptions, along with a vast array of analysis and opinion based on such data. As a result, it is now simple to monitor trends as represented by company managers.
One aspect of industry research that remains challenging is the collection and analysis of primary market information, such as customer feedback, product quality, pricing trends, company and executive reputations, and tactical decisions. Such information tends to be ad hoc and anecdotal—a conversation here, a quote there—and often provides little insight into industry dynamics. One solution is to develop a broad network of primary sources, but doing so can be both challenging and time consuming. Cherry Hill Research’s mission is to facilitate this process, providing rapid access to the right sources and information at the right time.
I began exploring some ideas for Cherry Hill Research in 2004, a few years after concluding an eventful career as a Wall Street Internet analyst. My Wall Street experiences featured both some notable achievements and an ignominious finale, and I want to briefly describe them here.
From 1994-2001, I was an investment banker and equity research analyst at Prudential Securities, Oppenheimer & Co., and Merrill Lynch & Co. For most of my career as an analyst, I was well-regarded—ranked at or near the top of my sector by Institutional Investor, Greenwich Associates, and other third-party firms. From 1999-2001, I ran the global Internet research practice at Merrill, coordinating teams of analysts in the U.S., Europe, Asia, and Latin America. In 2000, our team became No. 1 in the industry, and I had the honor of briefly being the “most read” analyst on Wall Street.
This happy news aside, after I left Wall Street, my reputation was abruptly shattered. After an investigation into the relationship between the research and banking arms of brokerage firms, New York Attorney General Eliot Spitzer alleged that conflicts of interest had led a dozen firms and analysts, including me, to publish misleading and/or fraudulent research. Along with most parties to the complaint, I participated in the “global settlement” of the allegations, the details and consequences of which I have described here.
In the years since the settlement, I have written about the Internet and Wall Street for numerous publications, including Newsweek International, Slate, The New York Times, Fortune, Forbes Online, The Guardian, Euromoney, and Business 2.0. I have also explored ways to use some of the skills I developed as an analyst while honoring the terms of the settlement. The market research services offered by Cherry Hill Research developed out of these latter efforts.
Our goal at Cherry Hill Research is to help clients rapidly gather and analyze real-time market information from a variety of non-traditional sources. We believe that our industry focus will allow us to provide depth and insight that broader firms don’t.
Thank you again for your interest. I welcome your questions, suggestions, and feedback.
Cherry Hill Research